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Highly positive placements 2010 - 2011 season across IIMs and other top B-schools across India have led the experts to believe that the number of applicants for CAT 2010 is likely to witness a ris...
While MBA is the most sought after course for students aspiring for a corporate career, Finance and Marketing are the two most popular specialisations that students go for. While a specialisation in Finance means getting a very high-paying job in banks and financial institutions, roles for marketing students are diverse and challenging. Though some students feel that Finance students have a stable market, many feel that Marketing students climb the corporate ladder faster.
In order to take the debate further and get your feedback, we enumerate five main differences between MBA in Finance and Marketing. These differences will help you understand about your future career prospects in both these specialisations, and help you in making informed decisions-:
|Criteria||MBA in Finance||MBA in Marketing|
|Focus of Study||Market analysis, Economics, Investments, Securities, Costing, GDP, taxation, etc||Marketing, sales, branding, finance, advertisement, people management etc|
|Skills||Good with numbers, attention to details, good communication skill, reasoning ability, problem solving skills, make and implement decisions||Logical approach, creativity, zeal to sell, willingness to take risks, outgoing personality, communication skills, reasoning skills, problem solving skills, make and implement decisions. You should know how to implement marketing strategies in a proper way|
|Career Prospects||The most important role is to plan strategies to raise capital from different sources for effective funding of projects, to assesses risks and benefits involved in projects vis-Ã -vis market economics, work in banks and financial institutions, accountancy firms. Students with a MBA in Finance degree can work as a finance manager, budget analyst and finance head. It is the responsibility of finance manager to make sure that organisation act on the basis of preset budget. Finance manager also need to interact with the investors on a regular basis because they are the one that provides funds to business entities.||To design innovative promotional strategies that cuts across people and defies market conditions to bring in profits all time. Marketing team helps in bringing in sales - money, which runs the organisation. A student with MBA in Marketing can work as a marketing manager/ head, brand manager, market research analyst and new product manager. Candidates with profound knowledge in finance can also look for the job opportunities available as strategic or market planning executives.|
|Work Profile||Compiling financial information, Assessing feasibility of projects, Raising funds for different projects, Cost management, preparing a budget and Analysing legal and financial aspects of new investments||Branding, planning, Promotional campaigns, client research, Setting marketing goals, analysing & assessing product feasibility, designing marketing strategies.|
|Market Demand||Market Demand||High|