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Discussing Strengths & Weaknesses in the IIM CAT PI

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Discussing Your Strengths and Weaknesses
in the CAT Personal Interview




You should stop worrying about the procedure being too tough and being more of a psychoanalysis test. The IIM Personal Interview only aims to determine the following key factors:

1) Are your goals in line with what the institute can offer:

What are your goals? This is the most important question you can ask yourself. Your decision to do an MBA should be a natural progression in your scheme of things. So if you want to be finance professional, list down the different niches of finance that you feel interested in. Remember you don't have to be 100 per cent specific about your goals. The IIM panel is wise enough to know that you are not truly sure of exactly what you want to do right out of college and so make at least a list of 3 things that you feel you find interesting and want to work towards learning in your MBA.

2) How do your academics/technical skills complement your goals:

If you are an engineer you can stress upon your quantitative approach towards your work and how you find finance an interesting choice given your love for maths.

If you are from an commerce background you can stress upon your knowledge of accountancy and its relevance in the field of investment analysis, private equity and merchant banking and how you intend to add to your knowledge regarding the specifics of these fields through your MBA.


3) How to talk about your work experiences:

The IIM panel will stress most upon what you have done in your work experience and how you intend to utilize that towards furthering your career goals. Your ideal preparation for the Personal Interview should be to answer the following questions:

The relevance of your job in the business process of the company: You must understand which part of the Strategic Business Unit your work fell under and exactly what your role was towards achieving the goals of the Strategic Business Unit.

Skill sets acquired over the process of your work in the organization: What kind of specific skills did you acquire, specifically in marketing, finance, strategy etc.


What kind of products/services you sold, and what was the turnover, profitability, growth rates over the years that you were working for the organization.

What was the competition like, who were the industry leaders and how did you recognize the industry leaders.

You should be able to specify the defining criteria behind the peer competition. One way of doing this is to do a SWOT analysis of the competition. Identify the major strengths and weaknesses vis-a-vis the competition.


Finally have you won any awards, commendations, business achievements that have been worthy of merit and recognition. Having awards makes it all the more easier for you to gain credibility as a highly capable employee.



How To Highlight Your Strengths And Make Up For Your Weaknesses

State your Strengths: The key to a successful interview is to clearly state your strengths and how you use such strengths.

For example suppose one of your key strength is completing tasks within tight deadlines. Suppose it was organizing an inter college/school debate that was to begin in 1 week notice. You coulds state, "Whenever a task is allotted to me, I make it a point to see it through with completion, within the given time frame with an intent to over deliver. Given the magnitude of the task, I achieve this by having a clear cut plan of short term goals toward achievement of task at hand, selection of the right team members if necessary, allocation of tasks, dynamic follow up, and constant review of goals achieved".


Impact on Others: It is essential to show how you view your actions upon others. You could outline how you select your team members based on their strengths and weaknesses.

You could state, "I believe in cohesive teamwork, I first clearly outline the breakup of the tasks to be achieved, I will then request individual members to state which tasks they are best able to perform based on their own strengths, and create groups for individual tasks and finally clearly outline the chain of reporting of task completed and passing on the finished task to the next group.


Refinement and Self-Development: Here is where you convince the interview panel your ability to achieve deadlines.

You can state, "I believe in a system of strong follow up with team members and I achieve this through seeking constant advice from my team members, I'll constantly ask where my teams need more active help from me and where they can handle the task themselves. By dividing the overall goal into individual targets, I can immediately determine where things are going slow or fast."


These strategies can be applied to any strength to formulate a well thought out reply. You can see form the replies above that you come across as well organized, active and a good team player. By examining other strengths that you may possess you could formulate a good plan for marketing yourself in the manner outlined above.

Reference: Marketing Yourself, How to Ace the IIM Personal Interview

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